The Bona Fide Fair Fashion™ Program offers a unique, one-of-a-kind industry wide “seal of approval. Wherever our “seal of approval” appears – on the label, on the wash instructions or via our unique hangtag utilizing our QR code – the seal differentiates the product, adds prestige to the brand and increases consumer awareness.
How Are We Different?
Our Bona Fide Fair Fashion™ Program educates consumers and provides a seal of confidence. While sustainable resources are critically important, we are about connecting with people and telling their story to drive change.
In addition to providing consumer confidence, our Bona Fide Fair Fashion™ programs “humanizes” the process and puts a face on the people who actually make the products they buy.
How Do We Do This?
By affecting the factory owners to meet or exceed international standards that include fair labor practices and providing the opportunity earn the Bona Fide Fair Fashion™ Seal of Approval and Hangtag on the products they make.
The Bona Fide Fair Fashion™ Program brings “buying responsible” to the forefront by enticing consumers to look for the recognizable tag.
Who Benefits?
Everyone!
Our program is not limited to a few select items or specific brands. It is an industry wide solution designed not to limit the retail experience, but to enhance it.
Bona Fide Fair Fashion™ Seal of Approval and Hangtag is a win/win solution for:
- Consumers
- Brands and Retailers
- Workers
- Factories
Our Bona Fide Fair Fashion™ Program provides tremendous opportunity to differentiate your brand, showcase your manufacturing choices, and improve social consciousness.
How Do We Become Bona Fide?
Please contact us to learn about the various partnership and sponsorship opportunities available.
ICA (Innovative Concepts Associates) has become increasingly involved in promoting globally-focused, ethical business practices with its Bona Fide Fair Fashion™ initiative and Good Sourcing™ philosophy.