Bona Fide Fair Fashion™ is not just about improving working conditions, however important that might be. Bona Fide Fair Fashion™ is about bringing investment to developing countries. It is about creating jobs, jobs, and more jobs. It is about building factories and placing orders.
Bona Fide Fair Fashion™ is not just about garments, fabrics, and pillows and accessories. It is about the entire manufacturing cycle: harvesting cotton and silk, shearing wool, spinning into yarn; it is about looms and knitting machines that make the fabric; it is about dying facilities for yarns and fabrics, industrial sewing machines, presses and packaging machines.
Bona Fide Fair Fashion™ is about products that are:
- produced where there is economic stability and a viable labor force
- in synch with world-wide consumption trends
- priced competitively
- made from each region’s natural resources: crops, fibers, minerals, and labor force
- adhere to international and domestic policy including tariffs, tariff-free zones, and free trade
- produced and distributed with respect for social policies, religion, human rights, and gender equality
Bona Fide Fair Fashion™ is about teaching people around the world how to creatively engage their natural resources while keeping their practices green and sustainable. This is an investment in human resources through education, access to basic medical care, and proper nutrition. It is about economic independence, especially for the women and children who make up the largest contingency of the industry.
Finally, Bona Fide Fair Fashion™ is about dignity and prosperity. By creating products that compete in the global market through a keen awareness of supply and demand, sustainability can be actualized.
ICA (Innovative Concepts Associates) has become increasingly involved in promoting globally-focused, ethical business practices with its Bona Fide Fair Fashion™ initiative and Good Sourcing™ philosophy.